Southern Lord is an American record label, founded in 1998, by Greg Anderson. Southern Lord specializes in what could broadly be classified as experimental heavy metal, particularly the doom metal, stoner rock, and drone metal sub-genres. More recently, the label expanded its lineup to include artists from the black metal sub-genre.
I’m extremely grateful that people have connected with what Southern Lord puts out. The main reason I do this label is to turn people onto music... it’s like tape trading, from back in the day, magnified one hundred times and turned into a career. I know it sounds cliché, but everyday I wake up and I can’t believe my job is turning people onto music. I think what the label does works because it’s about going with our gut and not putting out records to be rich and famous. If we wanted to do that we’d have to put out a lot of albums we don’t care about. - Greg Anderson